4. Although the number of daily newspapers continues to decline, what percentage of adults read a daily newspaper?
A. Approximately 10 percent D. Approximately 70 percent
B. Approximately 30 percent E. Approximately 90 percent
C. Approximately 50 percent
5. Newspaper readership is not uniform across society. Which two of the following is an accurate description of newspaper readership today?
A. A higher percentage of older people read a daily newspaper, compared to younger people.
B. A higher percentage of younger people read a daily newspaper, compared to older people
C. A higher percentage of Hispanics and African Americans read a daily newspaper, compared to non-Hispanics and non-African Americans
D. The majority of newspaper readers do not have college degrees
E. The majority of newspaper readers do have college degrees
6. Newspapers offer which one of the following major advantages?
A. Younger publics tend to be among the most avid readers.
B. The number of daily newspapers is increasing in order to reach more readers.
C. Readers of weeklies and semiweeklies usually read little but pay attention to practitioners’ advertising.
D. Practitioners can pinpoint publicity geographically.
E. Four of every five readers typically read or scan all of their paper.