A marketing flyer such as this one is a type of advertisement which is aimed at reaching a targeted group of people or the market as general. This marketing plan will develop the expansion of XYZ Construction, Inc. from the state and federal supported construction industry to the private and residential construction industry. In the next 12 months, the XYZ Company will transform itself from private ownership to public through Initial Public Offer (IPO). To accomplish these goals and objectives of diversification and expansion, XYZ construction company will need to focus on key marketing strategies, market segments and its assets which will give the company competitive advantage than other construction companies
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