A New Strategy for Kodak

1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human

resource aspects of the business. Next, argue that each of the established objectives is essential to the success

of the company within the Cloud service industry.

Weight: 15%

Did not submit or incompletely established five (5) key objectives for Eastman Kodak that encompassed the

operational, financial, human resource aspects of the business. Did not submit or incompletely argued that each

of the established objectives is essential to the success of the company within the Cloud service industry.

Partially established five (5) key objectives for Eastman Kodak that encompassed the operational, financial,

human resource aspects of the business. Partially argued that each of the established objectives is essential to

the success of the company within the Cloud service industry.

Satisfactorily established five (5) key objectives for Eastman Kodak that encompassed the operational, financial,

human resource aspects of the business. Satisfactorily argued that each of the established objectives is

essential to the success of the company within the Cloud service industry.

Thoroughly established five (5) key objectives for Eastman Kodak that encompassed the operational, financial,

human resource aspects of the business. Thoroughly argued that each of the established objectives is essential to

the success of the company within the Cloud service industry.

2. Analyze Kodak?s horizontal and vertical integration strategy and determine the corporate level strategy that

is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a

rationale for your determination.
Weight: 15%

Did not submit or incompletely analyzed Kodak?s horizontal and vertical integration strategy and did not submit

or incompletely determined the corporate level strategy that is more appropriate for the company to establish a

competitive advantage in the Cloud service industry. Did not submit or incompletely provided a rationale for your

determination.

Partially analyzed Kodak?s horizontal and vertical integration strategy and partially determined the corporate

level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service

industry. Partially provided a rationale for your determination.

Satisfactorily analyzed Kodak?s horizontal and vertical integration strategy and satisfactorily determined the

corporate level strategy that is more appropriate for the company to establish a competitive advantage in the

Cloud service industry. Satisfactorily provided a rationale for your determination.

Thoroughly analyzed Kodak?s horizontal and vertical integration strategy and thoroughly determined the corporate

level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service

industry. Thoroughly provided a rationale for your determination.

3. Determine five (5) ways in which pursuing a multibusiness model based on diversification may increase

profitability for the company. Provide at least two (2) examples of such use of a multibusiness model from

industry to support the rationale.

Weight: 15%

Did not submit or incompletely determined five (5) ways in which pursuing a multibusiness model based on

diversification may increase profitability for the company. Did not submit or incompletely provided at least two

(2) examples of such use of a multibusiness model from industry to support the rationale.

Partially determined five (5) ways in which pursuing a multibusiness model based on diversification may increase

profitability for the company. Partially provided at least two (2) examples of such use of a multibusiness model

from industry to support the rationale.

Satisfactorily determined five (5) ways in which pursuing a multibusiness model based on diversification may

increase profitability for the company. Satisfactorily provided at least two (2) examples of such use of a

multibusiness model from industry to support the rationale.

Thoroughly determined five (5) ways in which pursuing a multibusiness model based on diversification may increase

profitability for the company. Thoroughly provided at least two (2) examples of such use of a multibusiness model

from industry to support the rationale.

4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic

control systems, structure, and the type of organizational culture fitting for the organization and its new

industry. Justify the recommendation.

Weight: 15%

Did not submit or incompletely recommended one (1) implementation strategy for Eastman Kodak that considers

organizational design, strategic control systems, structure, and the type of organizational culture fitting for

the organization and its new industry. Did not submit or incompletely justified the recommendation.

Partially recommended one (1) implementation strategy for Eastman Kodak that considers organizational design,

strategic control systems, structure, and the type of organizational culture fitting for the organization and its

new industry. Partially justified the recommendation.

Satisfactorily recommended one (1) implementation strategy for Eastman Kodak that considers organizational

design, strategic control systems, structure, and the type of organizational culture fitting for the organization

and its new industry. Satisfactorily justified the recommendation.

Thoroughly recommended one (1) implementation strategy for Eastman Kodak that considers organizational design,

strategic control systems, structure, and the type of organizational culture fitting for the organization and its

new industry. Thoroughly justified the recommendation.

5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you

recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner

in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of

the strategies that you have recommended.

Weight: 15%

Did not submit or incompletely speculated on the way in which both the corporate-level strategy and the

implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors.

Did not submit or incompletely analyzed the significant manner in which ethics, corporate social responsibility,

and environmental sustainability impact the implementation of the strategies that you have recommended.

Partially speculated on the way in which both the corporate-level strategy and the implementation strategy you

recommended in Question 2 and Question 4 would support ethical business behaviors. Partially analyzed the

significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the

implementation of the strategies that you have recommended.

Satisfactorily speculated on the way in which both the corporate-level strategy and the implementation strategy

you recommended in Question 2 and Question 4 would support ethical business behaviors. Satisfactorily analyzed

the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact

the implementation of the strategies that you have recommended.

Thoroughly speculated on the way in which both the corporate-level strategy and the implementation strategy you

recommended in Question 2 and Question 4 would support ethical business behaviors. Thoroughly analyzed the

significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the

implementation of the strategies that you have recommended.

6. 3 references (or number in the assignment)
Weight: 5%
No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation, or formatting.

Partially free of errors in grammar, spelling, punctuation, or formatting.

Mostly free of errors in grammar, spelling, punctuation, or formatting.

Error free or almost error free grammar, spelling, punctuation, or formatting.

8. Appropriate use of APA in-text citations and reference section
Weight: 5%
Lack of in-text citations and / or lack of reference section.

In-text citations and references are provided, but they are only partially formatted correctly in APA style.

Most in-text citations and references are provided, and they are generally formatted correctly in APA style.

In-text citations and references are error free or almost error free and consistently formatted correctly in APA

style.

9. Information Literacy/Integration of Sources
Weight: 5%
Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use

in-text citations.

Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

10. Clarity and Coherence of Writing
Weight: 5%
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.

Information is partially clear with minimal reasons and evidence that logically support ideas.

Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically

support ideas.

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