Carbonated Soft Drink (CSD) Performance.
This is an analysis of the beverage industry (carbonated soft drinks) performance against a backdrop of declining performance which is being complicated by the global recession. It seeks to show the competitive nature among the key players in the industry and the comparison of the performance in the year 2008 with previous years. This is so because gains made in the last ten years are been lost at an alarming rate. Tremendous strides had been made in the 90’s but the reverse is happening.
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