Chapter 7 End- of- Chapter Application Case

 

 

Answer the questions below . Have also listed the link for the textbook along with the email and password to get in, if needed. All you have to do is click read now.

 

Here’s the link:

 

http://www.coursesmart.com/9780133050998/firstsection

email: datboy954@yahoo.com

password: soccer

 

Chapter 7 End- of- Chapter Application Case Questions for Discussion

 

1. How did BBVA use text mining?

 

2. What were BBVA’s challenges? How did BBVA over-come them with text mining and social media analysis?

 

3. In what other areas, in your opinion, can BBVA use text mining?

 

 

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