Choosing a Reference Organization
For the 3 the Session-Long projects, you will be asked to select an organization to use as a
focus for your application of economic ideas. You must use the same organization for all 5
Just below is a link to a listing of 27 companies, all have common stock that has been issued
to the public (called a public corporation), and all are on the most widely used index of how
well or poorly the general stock market is doing, the S&P500 Index.
1. Identify and briefly describe the organization you are going to use. Why do you
think it will be an interesting focus for your application of economic ideas?
2. Pick two of the Big Ideas referred to in the Powerpoint presentation below. Discuss
how they apply to your organization.
Think about the financial situation for your reference organization. If you’re using an
unconventional organization, you may have to get a little creative here.
3. Assess the overall financial health of your organization? What are good and bad signs, if
any, in your assessment? Measures of financial health may include sales and/or profit
increases or decreases, if employees are being hired or laid off, major new orders being placed
or orders being cancelled.