CREATIVE PRODUCTION: Designing a Social Marketing Campaign (social anxiety)
elaborate one specific area which is;
o Describe and justify the place strategy
o Where and when will the target audience perform the desired behaviour?
o What groups or individuals in the distribution channel are able to encourage and support your efforts?
Webster, C., Carter, L., D’Alessandro, S. and Gray, D. (2013) Social Marketing: Good Intentions. Preliminary Edition, TUP.
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