Creativity Management Report

Below is the e-mail that I received from my teacher.

The Brief for your Individual Assignment (Email Three) is:

YOU HAVE RECEIVED THE FOLLOWING EMAIL (Three) FROM YOUR BOSS (OR THE SENIOR MANAGEMENT OF THE SIAM COMMERCIAL BANK PUBLIC COMPANY LIMITED – SCB)

EMAIL THREE:

You will be standing in for me at a Senior Management Workshop due to be held in San Antonio on ‘‘CREATIVE ACTIVITY MUST RESULT IN BOTH ECONOMIC VALUE AND SOCIAL UTILITY’
The workshop facilitator has given each attendee two tasks:

1.To provide a brief summary of creativity (theory / frameworks / models / concepts) related to a statement made by Collins (1970) wherein the argument was that intellectual networks are the key to explaining creativity.

2.To consider the implications of ‘‘creative activity must result in both economic value and social utility’ for the organisation.

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