Denotative and Connotative: Be aware that you will have to analyze it in terms of denotative and connotative meanings Custom Paper

Be aware that you will have to analyze it in terms of denotative and connotative meanings (see Prof.’s prompt), but I advise you to bring in, and/or use, other terms (eg. symbol/icon/index, coded/non-coded, myth, signifier/signified, levels of signification, interpellation, punctum/studium) *if and when *useful in your discussion. *Go deep *into the image (think about the exercise we did in lecture on the tomato), cut it up in its component parts (its formal elements), *learn to see* the details that *make it work *(make it effective as an advert, in this particular case).

Please find Prof. Cartwright’s *prompt* at:
http://thiscourse.com/ucsd/comm100b/sp13/docs/. Make sure to read the whole document, as it provides helpful direction on how to work on the essay.

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