Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing.

Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing..

Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing.

Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing.

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