Effect of brand recall on company image and how important will brand recall be for a company’s image. ( General motor & volkswagen )

Topic: Effect of brand recall on company image and how important will brand recall be for a company’s image. ( General motor & volkswagen )

• Abstract (short summary: about 100 words summarising your research project)

• Introduction

• Literature Review (minimum of 20 references)

• Aims/objectives

• Methodology

• Limitations

• Value of research

• Main body

• Conclusions

• Annotated bibliography

• Appendix (if required)

(need case studies in main body and under objective too )


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