Google Inc. What is the Corporate Strategy” which is available in course Moodle site. Guided by issues in the case and your understanding of the principles of strategy and management of change, you are expected to provide written response.

Google Inc. What is the Corporate Strategy” which is available in course Moodle site. Guided by issues in the case and your understanding of the principles of strategy and management of change, you are expected to provide written response.

Read the Case Study “Google Inc. What is the Corporate Strategy” which is available in course Moodle site. Guided by issues in the case and your understanding of the principles of strategy and management of change, you are expected to provide written response to the following questions:
Question 1. Identify and discuss five of Google’s resources or capabilities.
Question 2. How was Google able to use the competitive forces of the industry to create a competitive advantage? How could Google sustain its competitive advantage?

Length: 1000-1200 words, Weight 10%

APA Reference Style

3-4 reference must be used.

Read the Case Study “Google Inc. What is the Corporate Strategy” which is available in course Moodle site. Guided by issues in the case and your understanding of the principles of strategy and management of change, you are expected to provide written response to the following questions:
Question 1. Identify and discuss five of Google’s resources or capabilities.
Question 2. How was Google able to use the competitive forces of the industry to create a competitive advantage? How could Google sustain its competitive advantage?

Length: 1000-1200 words, Weight 10%

APA Reference Style

3-4 reference must be used.


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