Googles Strategy in 2008

Googles Strategy in 2008

Order Instructions: analyze the case “Google’s Strategy in 2008? and answer the following questions.

ASSIGNMENT QUESTIONS
1.Discuss competition in the search industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?

2.What are the key factors that define success in the industry? What are the key competencies, capabilities, and resources of successful search engine companies?

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