Identify the competitive strategy that Apple have utilised in order to develop their current competitive position, giving examples of actions they have taken to accomplish this strategy

1. Identify the competitive strategy that Apple have utilised in order to develop their current competitive position, giving examples of actions they have taken to accomplish this strategy.[Definition of competitive advantage and use the generic strategies – differentiation]
2. Critically evaluate the competitive strategy that Apple have utilised in the development of their competitive position. Your evaluation should recognise the advantages and limitations of this strategy in the current environment. [advantages and disadvantages, Brand, Research development, Marketing, promotion etc]
3. Make appropriate recommendations for ways forward for the organisation, based on your findings.

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