In “Competing on the Eight Dimensions of Quality,” in the Harvard Business Review from November–December

In “Competing on the Eight Dimensions of Quality,” in the Harvard Business Review from November–December.

Overview

In “Competing on the Eight Dimensions of Quality,” in the Harvard Business Review from November–December 1987, David A. Garvin proposes the following 8 critical dimensions of quality:

  1. Performance
  2. Features
  3. Reliability
  4. Conformity
  5. Durability
  6. Serviceability
  7. Aesthetics
  8. Perception

Primary Task Response: Within the Discussion Board area, write 350–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Research at least 2 sources (which may include your textbook) to support your response, and complete the following:

  • For each of the 8 dimensions, using the project you selected, describe in 1–2 sentences how you would define the output of your project in terms of that dimension.

In “Competing on the Eight Dimensions of Quality,” in the Harvard Business Review from November–December

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