In this case assignment, you will analyze the Case 5-1 Barkley Foods on page 118 in your Marketing Research text to formulate the use of secondary research.
For the purposes of this assignment, you will want to incorporate the answers to the four questions at the end of the case into a cohesive essay that is long. Your paper will be graded according to the following criteria:
- Identify key data for collection to determine a marketing strategy.
- Analyze the competitive environment to contribute to strategic decision making.
- Determine research methods to identify customer characteristics.
- Apply technology tools to identify effective data.
- Create relevant, actionable, and specific recommendations.