INTERNATIONAL ECONOMIC ENVIRONMENT COURSEWORK
write an individual report of 1,000 words that focuses on the analysis of current economic global conditions and the impact on a particular global organisation. You should also comment on the economic outlook for the company in the short-medium term.
Choose a well-known public/private company (not a financial institution) that is engaged in some international trade and which is either UK-based or has well-developed activities in the UK . Also choose one other country, besides the UK, in which the company operates so as to compare the economic environment for the company in both the UK and this other country. (You should bear in mind that the second assignment for the Marketing part of the module will also need to be based on the same company.)
SOURCES OF INFORMATION These will include articles from: The Financial Times, The Times, The Telegraph, The Independent, The Economist etc (but not from the tabloid press). The University’s electronic database, Nexis, is an excellent source of thousands of international, national and local publications including UK newspapers.
Other useful information will be found in textbooks; some academic journals especially those including articles on, for example, consumption patterns/global trade. Generic material from websites such as the World Trade Organisation, the World Bank and a range of Think Tanks, for example, the Institute for Fiscal Studies, are also useful sources. Blogs from the BBC Economics Editors, Robert Peston or Stephanie Flanders, re: the Global Economy, are another useful resource.
Please note that the company website will be only useful for up-to-date factual information eg numbers of employees, latest profit results.
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