Investigate the senior market, Baby Boomers, and the AARP for more information.

Investigate the senior market, Baby Boomers, and the AARP for more information.

Once you have completed this task, list the segmentation variables (beyond the age segmentation variable) that advertisers should use to more narrowly focus marketing and advertising efforts toward this market segment.

Pick a product or service and demonstrate how your selection of segmentation variables could be used in constructing an ad for this target group.

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