Marketing in a Global Economy

Introduction

As an organization, ROXY mainly deals in female fashion clothing design, making and branding. Having been founded in 1990, the company made its core operations board sports, thereby necessitating its launching by its brand affiliate known as Quicksilver. The founding of the Roxy logo was the culmination of its efforts in 1993. Having redefined itself as a large clothing company for young ladies, the brand also deals in making home items, wetsuits, footwear, perfumes, hard goods such as snow and turf, among others. Having grown its wings in the US and into the UK and other countries, ROXY is interested in entering Japan as a new market. It is against this backdrop that analyzing the dynamics of the Japanese market in respect to ROXY’s operations therefore becomes strategically expedient.

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