Marketing Segmentation

Topic: Marketing Segmentation

Order Description

Identify three (3) consumer goods or services segmented on the basis of gender but sold to both genders. Are there differences in the way these products are marketed? What are those differences? Do you think using a different marketing approach has worked for these products?

Information must be used from Chapter 4 from the text:

Clow, K. E., & Baack, D. (2012). Integrated advertising, promotion, and marketing communications (5h ed.). Upper Saddle River, NJ: Prentice Hall

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