This paper has provided the marketing strategy of Eat Palace Company, which is being introduced in the food industry. The company’s branding strategy concentrates on product attributes that will be speaking for both domestic as well as global customers. Moreover, the penetration pricing strategy will be employed to ensure that the company has attracted wider audience as well as attaining higher market share. The company intends at using lean distribution channel at the initial stages to ensure close contacts with its customers, however, an intensive distribution channel will be adopted by the company after attaining a competitive ability. The company’s IMC aims at creating brand awareness and attaining the company’s market target through strong marketing strategies
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