Pricing Strategy: Developing an effective generic prescription drug program. Benefits Quarterly

2-3 page essay addressing pricing strategies. Specifically, please read the following article (along with other pertinent readings), then respond to the case scenario: Jones, J.D. (2003). Developing an effective generic prescription drug program. Benefits Quarterly, 19(1): 14-18.

Suppose that you are a pharmaceutical benefit manager. First, briefly assess various pricing strategies that could be used to charge employers for prescription drugs. Select the strategy that you would personally recommend. Justify your choice.

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