Recent studies have shown how innovations have already made their journey from emerging nations to developed
Using a case study or suitable examples, critically assess the impact of ‘reverse innovation’ on sustainable
economic growth for both Emerging Nations Multinational Enterprises (EMNEs) and Developed Nations Multinational
Given the rapid changes taking place in international markets for products and services, your response should
address how ‘trickle-down’ innovation and ‘trickle-up’ innovation have contributed to international knowledge
transfer and global economic growth.
Your assignment should not exceed 2,500 words, excluding the reference section, figures and tables. The assignment
should contain an examination of the academic literature, the theories, the frameworks and the models that are
relevant in addressing either A or B. Academic journals should be your main source of reference. Ad-hoc sources
downloaded from the internet will not be acceptable. The above references should provide you with a good start but
you are encouraged to read widely. The references attached to each question are not mutually exclusive, they do
overlap, and it will help if you also consider some of the other references. Also, use appropriate examples in
your assignment of real life business situations and set your work within an international framework.