ROYAL MAIL

ROYAL MAIL

Topic: HOW CAN MAIL COMPANIES (LIKE ROYAL MAIL, …) REDUCE PAPER WHILE USING INNOVATION STRATAGIES TO REMAIN VIABLE BUSSINES
1. Title page

2. Acknowledgements

3. Contents Page

4. Abstract/Summary
This is just a very brief summary of your key findings.
What the essence of your findings are.
Do not write this until the dissertation is finished. You are looking at say 150 words.
It provides the reader with a benchmark and understanding with relation to what your project believes to be the case.

5. Introduction
Introduce the field of study. What are you going to be looking at and why?
What are the key questions you are asking and why? Then go on to briefly describe what each chapter/section will be discussing.
?�Tell me what you are going to tell me’. 500-1000 words

6. Methods and Sources of data
This is a short section simply telling the reader how you gathered your data, why you did
it in a certain way (i.e. Why a focus group and not a structured questionnaire) and from where and whom you got the data from. 1500-2000 words

7. Literature Review
This section reviews and critiques a range of literature relating to your area of interest. Make it as wide ranging and as up-to-date as you can. When reading your books and journals etc. See if you can start grouping various writers who are saying essentially the same thing together. You are looking for ?�Schools of thought’. Use a few subsections to help you cover key topic areas.
It will help you keep things under control and it helps lead the reader through your thinking. Always try and clearly show who you agree/disagree with or find fault with and why (show support and be objective). Identify really important writers and say why. Also clearly show how writers have helped direct your study/thinking and view-point. Don’t just write an observational piece use analysis. 3000-5000 words depending on if you use a case study in the main text

9. Findings and Discussion
This chapter highlights key findings and discusses the research questions. It draws together all the work from the literature, case studies as well as interviews, questionnaires etc. Here you have to argue your case using all the data available to you. Ask yourself questions like: What happened, what does this mean in the context of your question, what might happen and why, how can things be improved, what might happen in the future etc. Here you are having a debate that is objective, analytical and academic.
Use quotes from literature and from your field studies (interviews, observation etc.)
to help you make your point. You are looking to provide evidence for your argument. It is not good enough to say something is so just because you believe it to be. 3000-5000 words

10. Conclusion.
Here you explain what you did, why, how and clearly highlight your key findings.
1500-2000 words.

11. Bibliography
12. Appendices.

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