Specifics of Course Assignments

This assignment is a continuation from the Environmental analysis, market analysis and SWOT analysis that already done. Please see my other attachment for the

environmental analysis, market analysis and SWOT analysis. This assignment will be about the sales forecast and advertising and promotional plan. This project is about

launching a new raw juice brand called Serious RAW in Indonesia, and this new brand is a new branch for JACKED-UP company. Please see below for JACKED-UP company

profile and for the assignment details.

JACKED-UP Marketing Case

Company Description
JACKED-UP is a beverage manufacturing/bottling company based in Seattle, WA and distributes its most famous product, an energy drink, JACKED-UP,  throughout the US.

It bottles and distributes energy drinks.  They have glutted the US market and want to expand internationally.
The Mission
Our company is committed to deliver a unique product with exceptional quality. We believe that our products and services make a positive impact in society. At JACKED-

UP, we will take great social responsibility to protect the environment. The company will give full effort to build strong relationships with customers as well as with

distributors, suppliers and other business partners. Our primary goal is to become an internationally recognized company by supplying quality beverages. We see

ourselves as a cutting edge company and known for our unique style and sense of humor.
Products
JACKED-UP offers an energy drink or beverage that can be presented in several forms:
?    Fruit flavored / juice based
?    Carbonated
?    Malt, wine, or alcohol enhanced
?    Bottled / canned coffees

Sales Forecast

The primary assignment in MBA525 is the development of a marketing plan in six increments. The Sales Forecast for the assigned business plan is the fourth component of

the marketing plan that students will develop. Specific details for each segment of the marketing plan assignment will be provided by the course instructor. You MUST

write your papers in the 3rd person voice, which means DO NOT use first person pronouns (I, me, mine, our, we, etc.)  I highly recommend headers for major topics and

bulleted items.  Numbers are better understood in a table, chart or graph rather than in narrative form (written in paragraphs).

Sales Forecast: Students will conduct a forecast addressing:
• Demand
• Assumptions
• Costs
• Price
• Margin
• Breakeven

Graduate Percentage Scale:    0.00 – 68.74%    68.75 – 86.24%    86.25 – 93.74%    93.75 – 100%
Graduate Scaled Score:    0.0 – 1.5    1.6 – 2.9    3.0 – 3.5    3.6 – 4.0
% of Grade    Below Standard    Approaching Standard    At Standard    Exceeds Standard
Assumptions, analysis, and  research    35    Assumptions for analysis are not described and/or not warranted; Reasoning does not reflect through understanding of

the market. Reasoning is not based on important facts and/or not linked to market research issues identified.
Some assumptions not warranted; Some reasoning does not reflect thorough understanding of the market, not based on important facts and/or not linked to market

research issues identified.
All assumptions warranted; Reasoning reflects through understanding of the case, based on important facts and linked to market research issues identified.
In addition to meeting “At Standard” criteria, includes additional pertinent research, insights and thoughts.

Depth and detail of sales forecast    35    Little or no consideration of marketing mix factors, and market demand.
Some
consideration
and use of marketing mix factors, and market demand.
Good consideration of marketing mix factors, and market demand.
In addition to meeting “At Standard” criteria, includes additional pertinent research, insights and thoughts.

References    20    Resources selected are not appropriate for the purpose of this work and demonstrate little to no research.  APA citation style is not followed

at all.
Some resources are appropriate for the purpose of this work with limited research demonstrated.  There are frequent errors in APA citation style.
Resources selected are appropriate for the work and reflect ample research.  APA citation style is used with minor errors.
Resources selected are appropriate for the purpose of this work and reflect substantial research. APA citation style is used with no errors.

Writing Mechanics    10    Improper use of grammar, spelling, syntax,  punctuation, and style (7+ errors).
Some improper grammar, spelling, syntax, punctuation, and style (4-6 errors).
Mostly proper grammar, spelling, syntax, punctuation, and style  (2-3 errors).
Proper grammar, spelling, syntax,  punctuation, and style (0-1 errors).

TOTAL    100%

Advertising and Promotion Plan

The primary assignment in MBA525 is the development of a marketing plan in six increments. The Advertising and Promotion Plan for the assigned business plan is the

fifth component of the marketing plan that students will develop. Specific details for each segment of the marketing plan assignment will be provided by the course

instructor. You MUST write your papers in the 3rd person voice, which means DO NOT use first person pronouns (I, me, mine, our, we, etc.)  I highly recommend headers

for major topics and bulleted items.  Numbers are better understood in a table, chart or graph rather than in narrative form (written in paragraphs).

Advertising and Promotion Plan: Students will develop and identify:
• Push and Pull Strategies
• Messaging
• Media Channels
• Costs

Graduate Percentage Scale:    0.00 – 68.74%    68.75 – 86.24%    86.25 – 93.74%    93.75 – 100%
Graduate Scaled Score:    0.0 – 1.5    1.6 – 2.9    3.0 – 3.5    3.6 – 4.0
% of Grade    Below Standard    Approaching Standard    At Standard    Exceeds Standard
Assumptions, analysis, and  research    35    Assumptions for analysis are not described and/or not warranted; Reasoning does not reflect through understanding of

the market. Reasoning is not based on important facts and/or not linked to market research issues identified.
Some assumptions not warranted; Some reasoning does not reflect thorough understanding of the market, not based on important facts and/or not linked to market

research issues identified.
All assumptions warranted; Reasoning reflects through understanding of the case, based on important facts and linked to market research issues identified.
In addition to meeting “At Standard” criteria, includes additional pertinent research, insights and thoughts.

Depth and detail of advertising and promotion plan    35    Little or no consideration of marketing mix factors, consumer behavior, and promotional mix elements.
Some
consideration
and use of marketing mix factors, consumer behavior, and promotional mix elements.
Good consideration of marketing mix factors, consumer behavior, and promotional mix elements.
In addition to meeting “At Standard” criteria, includes additional pertinent research, insights and thoughts.

References    20    Resources selected are not appropriate for the purpose of this work and demonstrate little to no research.  APA citation style is not followed

at all.
Some resources are appropriate for the purpose of this work with limited research demonstrated.  There are frequent errors in APA citation style.
Resources selected are appropriate for the work and reflect ample research.  APA citation style is used with minor errors.
Resources selected are appropriate for the purpose of this work and reflect substantial research. APA citation style is used with no errors.

Writing Mechanics    10    Improper use of grammar, spelling, syntax,  punctuation, and style (7+ errors).
Some improper grammar, spelling, syntax, punctuation, and style (4-6 errors).
Mostly proper grammar, spelling, syntax, punctuation, and style  (2-3 errors).
Proper grammar, spelling, syntax,  punctuation, and style (0-1 errors).

TOTAL    100%

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