Strategy and Performance Management at DSM

Strategy and Performance Management at DSM

Strategic planning is a creative art of establishing the current state of business, identifying where the business should be headed and making calculated strides towards that direction. It tries to establish, who DSM are? What capacity does DSM have? What problems/market gaps is DSM addressing? What change does DSM want to make? Which critical issues must they respond to? And the resources allocation? This helps in strategic positioning of business products. It acts as an eye opener to the participants because it calls for a lot of knowledge gathering and sharing (Haspeslagh & Slagmulder 2005).

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