Technological Issues and Privacy Concerns

RFID: Technological Issues and Privacy Concerns

Order Instructions:
Some analysts predict that bar codes may soon be replaced by a wireless technology called radio-frequency identification (RFID), a system of installing tags containing tiny computer chips on, say, supermarket items. Privacy advocates think the chips provide too much product-preference information that might be identified with individual consumers. In the meantime, Wal-Mart is asking its top suppliers to begin using the new technology on products stocked by the giant retailer.

1. Do you think RFID poses a threat to consumer privacy? Explain.

2. Do you think the technology’s possible benefits to marketers outweigh the potential privacy concerns? Explain if you believe that there also potential benefits to consumers.

3. How can marketers reassure consumers about privacy concerns if RFID comes into widespread use?

……………………………………………………………………………………………………………..
Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it will be 100% original

Posted in Uncategorized

Leave a Reply