The Influence of culture on consumer behavior

Malaysia, Chapters 10-13 of Schiffman. Compare and contrast as to how two (2) aspects or theories of consumer behaviour as discussed in Schiffman applies to this country and how it differs from that in Australia. Show how this may provide a marketing oppor Type of document:

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Chapter 10: The Influence of culture on consumer behavior

Sub-cultural aspects of consumer behavior
The consumer decision making
Personal Influence and the Diffusion of Innovations

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