The Psychology of Persuasion

The Psychology of Persuasion

Introduction

Everyone on earth normally looks forward for the battle for influence. Every day, most people are subjected to some sought of persuasion from various interest groups, corporations, political parties and other various organizations. Each of these groups or organizations normally attempt to persuade people that their idea, product or innovation is what these people should purchase, vote for or believe. Within someone’s personal life, a similar struggle is portrayed for the supremacy of viewpoints, actions and ideals. No matter if it is friends, job colleagues, strangers or potential employees; each person is normally compelled to establish how to make other adjacent people agree with their perspective. All people normally take part in the game of influence at various levels.

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