The Relevant Market and Nonmarket Stakeholders in This Situation

The Relevant Market and Nonmarket Stakeholders in This Situation

The market stakeholders in this situation include: SunCal and Disney. In this case, SunCal is the proponent of the case and is the one supporting the matter. Disney on the other hand is heavily opposed towards the development project arguing that the resort area should be keenly restricted for tourism purposes in an effort to protect the resort area (Lesourd, 2001). Their argument goes ahead to claim that if SunCal is allowed to go ahead with the development plan, then the whole resort area would be prone to other developers and the ultimate value of the land would be ultimately lost.

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