Topic: Southwest Airlines and Airtran http://www.theepochtimes.com/n2/business/southwest-airtran-finalize-merger-55674.html There have been several….
Topic:Southwest Airlines and Airtranhttp://www.theepochtimes.com/n2/business/southwest-airtran-finalize-merger-55674.htmlÂ There have been several mergers of large firms within oligopolies.Â In this assignment, you are to assess the impact of those mergers, on industry, on consumers and on society as a whole. There are three parts to the assignment.Â Â First, you are to go to the Federal Trade CommissionÂ’s website athttp://www.ftc.gov/bc/index.shtmland select one proposed merger for your paper.Â Then,Â in a group discussion board, present a complete description of the industry.Â Second, in another group discussion board, present two arguments: OneÂ in support of the merger and the other opposing the merger.Â Finally, write aÂ 5-8 page paper that contains the industry description, and the two arguments.Â Set-up a group discussion board and post the following information.1) Describe the competitive environment within the industry.Â Is there a dominant firm? Are the other firms follow or actively compete?Â How do they compete? (For example, byÂ using price, advertising, quality or some other variable.)2) Report and interpret the 4 firm concentration ratio, the 8 firm concentration ratio and the Herfindahl Herschler Index for the industry.