Unsolicited Email (Spam) in Electronic Commerce

Unsolicited Email (Spam) in Electronic Commerce

Email marketing usage has come along with an increased rate of commercial email that is unsolicitated and this has become a very serious problem since it has led to the general public spending millions of dollars each year. According to important features of spam, a theoretical typology of unsolicited email is recommended and main stakeholders identified. The internet is a medium that has created better affiliations among consumers and is price efficient than the traditional market. In many organizations, email marketing is highly preferred because it is known to greatly save on costs of cataloging, direct mailing and telecommunication (Kreibich Et al. 2008). The trouble with spam goes beyond those who use the internet at home to big organizations as much of their time is wasted because of spam messages.

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