Visit Britain marketing case study

Visit Britain marketing case study


Visit Britain is the national tourism agency of Britain and is responsible for marketing the country overseas. VisitBritain works with thousands of organizations in overseas and UK to market the country successfully to visitors globally. They also work in promoting tourism industry domestically. The role of VisitBritain is to market the country’s tourism sector around the world and encourage them in improving the British economy by spending more money and time exploring the cities and countryside. The heritage of Britain is rich, but the weather does not attract sun seekers (Bokale, 2008). However, other many countries like Spain and Greece that are found in the Euro zone are as well competing for the same tourists.

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