Vitamin Supplement Market in U.K
Millions of people take multivitamins to supplement the diets, this is done with the aim of good health, defy ageing and ease possible illnesses. The industry involved in the supplements has received acceptance over the recent years with the products available in the internet, chemists, groceries and supermarkets. Availability of the products has been enhanced to the consumers ultimately increasing sales margins of the vitamin supplement providers. The supplement products ranges from zinc to acai capsules, this has made it hard for consumers to know what should be consumed and what should not be consumed. There has been a misconception on the level of nutritional value the supplements adds to the human body (Lieberman 1990).
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