Walt Disney Company acquired Marvel in 2009

1. A brief history of the acquirer and the target, including their previous M&A involvement.
2. A description of the two firms just prior to the merger.
9. An analysis of the post-merger experiences of the combined firm. This could include information about how the integration went, the extent to which planned synergies appear to have been realized, asset sales, layoffs, etc. related to the merger – anything that can be attributed to the combination itself.
11. • Three to five years of pre-merger operating and financial data for the acquiring and target firms. This should include both accounting and stock price information.
12. • Three years of post-merger operating and financial data for the combined firm.

Question 1 (need to rewriting):
1The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, California. It is the world’s second largest media conglomerate in terms of revenue, after Comcast.Disney was founded on October 16, 1923, by brothers Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company is best known for the products of its film studio, Walt Disney Studios, which is today one of the largest and best-known studios in American cinema. Disney’s other three main divisions are Walt Disney Parks and Resorts, Disney Media Networks, and Disney Consumer Products and Interactive Media.

In 1995, mergered with Capital Cities/ABC which brought broadcast network ABCand its assets, including the A&E Television Networks and ESPN networks, into the Disney fold.
In 1996,purchased Starwave and 43 percent of Infoseek.( compeleted in 1999)
On October 24, 2001, The Walt Disney Company acquired Fox Family Worldwide.
On February 17, 2004, Disney purchased the rights to the Muppets and the Bear in the Big Blue House franchises from the Jim Henson Company. The two brands were placed under control of the Muppets Holding Company, LLC, a unit of Disney Consumer Products.
On January 23, 2006, it was announced that Disney would purchase Pixar ( The deal was finalized on May 5)

Marvel Entertainment, LLC is an American entertainment company founded in June 1998, merging Marvel Entertainment Group, Inc. and ToyBiz. It is mainly known for its Marvel Comics, Marvel Animation and Marvel Television units. Marvel Entertainment Group, Inc. incorporated on December 2nd, 1986, as the parent company of Marvel Comics and Marvel Productions. Marvel made initial pulic offerings on July 15, 1991. ToyBiz and Marvel Entertainment Group were merged into Marvel Enterprises to bring it out of bankruptcy in June 1998. In September 2005, Marvel Enterprises changed its name to Marvel Entertainment to reflect the corporation’s expansion into financing its own movie slate. After The Walt Disney Company asquired Marvel Entertainment, it has been a limited liability company since then.

Marvel Entertainment Group, Inc. purchased Fleer on July 24, 1992
Marvel acquired with Panini, an Italian sticker-maker on August 4, 1994
Marvel purchased Heroes World Distribution, a regional distributor to comic-book shops on Dec. 28, 1994
Marvel purchased another card company, SkyBox International, on March 8, 1995
In December 2003, Marvel Entertainment acquired Cover Concepts from Hearst Communications, Inc.
In November 2004, Marvel consolidated its children’s sleepwear-apparel licensing business with American Marketing Enterprises, Inc.

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